# identity.md

## Organization Overview
- **Company Name:** AERIAL Clothing
- **Mission:** To inspire and spread the joy of surfing, skateboarding, and snowboarding, fostering community and harmony with surroundings.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Huntington Beach, California. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces a passion for action sports, community engagement, positive energy ("stoke"), harmony with nature, and enjoyment. (Learn more: [Our Story](https://www.aerialclothing.com/pages/about-us), [About Us](https://www.aerialclothing.com/pages/our-story))

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer e-commerce brand, offering action sports lifestyle apparel and accessories.
- **Location(s) and Geographic Presence:** Based in Huntington Beach, California.
- **Key Partnerships and Affiliations:** Details forthcoming.